The Social Media landscape has proven successful and growing exponentially globally to access followers, visitors and users to a common area of interest. Two of the most active and effective way to navigate and become an active participant within this landscape is blogging and tweeting.
To a blogger a blog could be a hobby, a way to connect to others with similar interests or a fulltime career. Whatever your reasoning for blogging, it creates a platform to share your thoughts within a technological arena and socialize with others with similar interests. It also allows for engagement with visitors to hear and understand their perspectives and thoughts about your blog. This can be a benefit to you as a writer and lead to feedback and growth as a blogger. You’ll learn the views of your followers.
With access to a global environment of followers, you want to practice the best blogging techniques and methods. Writer Belle Cooper points out several methods and practices for blogging. Whether you are new to blogging or a regularly consistent blogger, suggestions like understanding your audience and being true to your voice are successful practices for better blogging.
Another SEO contributor Stephanie Ling suggests focusing on quality over quantity and having the correct keywords. In SEO Starter Guide: 10 Blogging Best Practices, she mentions, having a clean site with quality content that visitors want to see and easily search. Keeping your visitor’s experience on your site a quality experience, they will enjoy it more. Links on your site should lead to concise information and the information that the visitor was looking for. This will build a more trusting relationship with your followers and those you engage with while blogging.
As I was researching this topic, I found multiple mentions for best blogging practices to include the posting of quality content, understanding and engaging with your audience and to always have a call to action which allows your followers to share their thoughts, feelings and experiences on your selected topic of discussion.
For Twitter posting, there were different suggestions and recommendations of the best practices for tweeting. This is a 140 character message of sharing thoughts, links and information quickly across the web. For Twitter posting, there were different suggestions and recommendations of the best practices for tweeting. This is a 140 character message of sharing thoughts, links and information quickly across the web. Authors of the Groundswell, Charlene Li and Josh Bernhoff noted “people with large twitter followings typically feel a sense of responsibility to entertain their followers and become influencers.” This makes Twitter a very powerful stage to engage with people in a social terrain. Some of the best practices for tweeting include tweeting several times throughout the day, tweeting at the right time to access more people, using hashtags and links and promoting yourself and/or your products or service offering. Lauren Keating wrote an article in Tech Times and suggests tweeting about celebrities and people with large Twitter followings. When you do this, their followers can see your posts about them and may take an interest in following you.
The fashion industry uses many of these methods in the social media landscape. Brands have people they incorporate to blog about their products and events. They have products advertised on bloggers pages with larger followings. Many brands are also active on Twitter. Fashion brands understand that visual is always an attraction to their audience. Therefore blogs and now Twitter displays beautiful, high quality content photos and images. This attracts attention and engagement from followers even if they only comment on the visual imagery – they are engaging.
What methods have you seen fashion brands display on Twitter or blogging? Do you think this has helped their social media presence as a business entity? How? I look forward to hearing your thoughts.